Civitech builds the technology infrastructure that helps political candidates win, progressive social causes succeed, and local governments better serve their community to create a fairer, more equitable democracy. The startup, based in Austin, TX, challenged us to create a new visual identity that will help position the company as a forward-thinking, powerful player in the political space. The following strategy-backed design values helped inform decisions made throughout the rebrand: Optimistic, Vibrant, Competitive, Builders.

Logo refresh

The logo is a nod to Civitech’s role in leading us to a better, more equitable future. Using powerful data and technology, we are setting the stage for how future generations engage the civic process and drive change in their communities.

Color palette and typeface

The brand colors are vibrant, focused on a bright blue and yellow, with some additional bright and refreshing accents. The type is an accessible open license font that has a friendly, approachable feel, and can work with multiple weights.