Fireball Whisky Social

Role: Art Director

Fireball Whisky is all about instigating their followers to live adventurously and spontaneously. Throughout 2019 and beyond, we ran their social channels and created various campaigns around this idea. We showed up for March Madness, fooled followers on April 1, celebrated Mother’s Day with a ‘Yo Momma’ Burn Off on Facebook live, encouraged drinkers to live life like they’re on summer break…and finally, created a case study summing up all of the fun.

Case study

I led the creation of this case study alongside my copywriting partner, Sarah Rocca. I sourced footage, created graphics, and selected music. The video shows a compilation of social campaigns that resulted in 2x reach, 3x engagement, and a 6.5% increase in sales YOY (2018–2019).

Summer social posts

We helped Fireball instigate their social followers to live summer adventurously and spontaneously.

Mother’s Day

We helped Fireball celebrate Mother’s Day by hosting a “Yo Momma Burn Off” on Facebook Live.

April Fools Day

On April 1st Fireball introduced a limited bottle called Dragon’s Breath. We created a fire breathing Snapchat filter to help promote the bottle.

March Madness

Fireball doesn’t necessarily care about the game, but since March Madness is basically a three week party, we had to show up.