levi’s (Chicago portfolio school)

Ripped jeans are trendy and people pay money for the rips. But Levi’s jeans are made for wear and tear, not tear and wear.
Levi’s wants to hear and then tell your “rip” story and encourage you to earn your rips.

OUTDOOR

Stories told in locations near where the rip occurred

INSTAGRAM

Share the story behind your personal rips with @ripsoflevis by tagging #earnyourrips

PODCAST

Guides you through Stories Behind the Rips

IN-STORE ENGAGEMENT