Snapchat Market Narrative
Snapchat wanted to create a playbook for understanding and connecting with their target audiences to share across internal marketing teams. They gathered a large amount of qualitative and quantitive data and challenged us to turn it into an easily understood narrative in the form of a PDF. I developed the look and feel, designed the 45 page report, and facilitated the translation of the design across 15 markets. The design utilizes various brand elements including photography and doodles, and the samples below feature placeholder text.
