Snapdragon Insiders Email Newsletter Program
Role: Lead Art Director / Designer
Snapdragon is a suite of products designed and marketed by Qualcomm Technologies Inc. The brand challenged us to create an outlet for their community (aka Snapdragon Insiders) to stay up to date and engaged with all brand related happenings. Leveraging Snapdragon’s branding elements, I lead the design of multiple templates in accordance with email best practices and accessibility standards. Leveraging the templates I created in Figma, I put together all design elements involved in each email that goes out, from creating illustrations to sourcing photography.
Modules built in Figma
Below are snapshots of the modules I created for both desktop and mobile view. These allow the team to swap out elements (text, icons, CTA buttons, etc.) quickly and seamlessly when building an email. The set up guarantees consistency across all newsletters so that recipients know what to expect when Snapdragon pops into their inbox.
Layout
Each newsletter opens with the Snapdragon logo, followed by a category tag to indicate the subject matter of that week’s email (ex: Quarterly Buzz, Community Spotlight). After the title, our editors put together an introductory note before diving into the content. Using the modules above, we put together an email that is some variety of image, blurb, and CTA. Readers can always find links to our social channels in the footer.
Mobile view
The newsletter design is optimized for various operating systems as well as light mode and dark mode.
